Sealing the Signature Look of European Drinks

Creating a unifying identity for a distributor of hundreds of brands.

Challenge:
Create a unifying identity for a brand with a complex offering.

Background:
European Drinks is a major distributor of all types of beverages all over Europe. While their work consists of handling multiple brands, they needed a corporate identity that accurately and beautifully represented their brand.

Solution:
We created an identity based off an object that unifies all their brands — the bottle cap. We began with the basic shape, then to represent the different kinds of drinks and flavors, we added dynamic lines, shapes and colors. The result is a beautiful, modern representation of everything European Drinks does.