Designing Energy’s Visual Code

Challenge:
Create a dynamic identity for the brand new energy drink, aDNA.

Background:
European Drinks wanted their brand, aDNA, to stand out from the crowded energy drink market. They turned to DRDA for a fresh take on its branding.

Solution:
By using bold colors and active shapes, we managed to capture the adventurous spirit of the target audience and bring it to life in a young and energetic brand.