Rebranding for the Road Ahead

Rejuvenating a leader in the industry for a mostly younger market.

Challenge:
With an evolution of their wide array of offerings — including digital — Autoescoles Perfecto aimed to refresh their brand for a target market that is mostly young and digitally savvy.

Background:
For over 30 years, Autoescoles Perfecto has been a leading driving school utilizing the most innovative and effective teaching techniques.

Solution:
DRDA redesigned their identity and created multiple applications of the brand for digital channels and in-store experiences. We focused on a design that appealed to a younger audience, while adding a fresh layer of style and movement to the brand. We also refreshed the brand strategy and brand storytelling for all channels.